2018 Nissan Armada Platinum Reserve debuts at State Fair of Texas

2018 Nissan Armada Platinum Reserve exterior – Photo 1

The Texas State Fair is more than just pickup trucks and friend food. It’s also big SUVs. That means it’s the perfect place for Nissan to unveil their luxury-oriented Platinum Reserve trim on the 2018 Nissan Armada.

We’re pretty big fans of dark chrome over shiny chrome, so the upgrade over the Platinum to the Platinum Reserve is that right choice for us. In two-wheel drive trim, it’s $61,690 and it’s $64,590 in four-wheel drive trim.

Check out all the details from Nissan below, including the intelligent rearview mirror, and check out our gallery of photos of the 2018 Nissan Armada Platinum Reserve.

View Press Release

DALLAS (Sept. 28, 2017) – Under the watchful eyes of “Big Tex,” the 55-foot tall cowboy statue that greets attendees of the annual State Fair of Texas, Nissan today unveiled the new 2018 Armada Platinum Reserve, the most luxurious version of Nissan’s flagship full-size Armada SUV ever.

The new Armada Platinum Reserve takes the fully equipped Armada Platinum grade to the next level with a Dark Chrome exterior trim (front grille, door handles and outside mirrors) and 20-inch Dark Chrome wheels. Custom interior treatment includes two-tone leather-appointed seats with unique stitching, Black Quartz and premium wood tone interior trim and embossed “Platinum Reserve” emblem on the console lid. The Platinum Reserve is scheduled to arrive at Nissan dealerships nationwide in late October with an MSRP3 of $61,690 for the 2WD model and $64,590 for the 4WD model.

Along with the world debut of the Armada Platinum Reserve, three new additions to the hot selling portfolio of Midnight Edition models are making their first public appearance at the State Fair – the TITAN, TITAN XD and Frontier Midnight Editions. The 2018 Frontier, TITAN and TITAN XD Midnight Editions will be available in late fall 2017. Pricing is not finalized yet for the Midnight Edition packages but is expected to provide customers with a significant discount versus if the items were purchased separately.

“With its annual attendance approaching 2.5 million fairgoers, what better place to showcase the Armada Platinum Reserve – the most luxurious version of the reigning SUV of Texas – than the State Fair of Texas?” said Billy Hayes, division vice president, Nissan Sales, Nissan North America, Inc. “And of course we know Texans love trucks, so we think these new Midnight Editions are going to be a big hit here in the Lone Star State.”

The TITAN and TITAN XD Midnight Editions include a long list of special features: black front grille with dark insert, dark headlights, black fog light finishers, black fender louvers (TITAN XD only), black outside rearview mirrors and door handles, step rails, black exterior badging, 20-inch black painted aluminum-alloy wheels, body-color front and rear bumpers, charcoal interior trim, Midnight Edition exterior badges and available Midnight Edition floor mats. Both are available in a choice of three exterior colors – Magnetic Black, Gun Metallic and Pearl White.

The 2018 Nissan TITAN and TITAN XD are assembled in Canton, Miss., with engines assembled in Decherd, Tenn. or Columbus, Ind., and are covered by “America’s Best Truck Warranty”4 – featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first.

The 2018 Frontier Midnight Edition includes gloss black grille, 18-inch gloss black aluminum-alloy wheels, semi-gloss black step rails, body-color front and rear bumpers, black outside rearview mirrors and door handles, black badging and available Midnight Edition floor mats. It is available in a choice of Magnetic Black, Gun Metallic and Glacier White exterior colors.

“The Midnight Edition Package pricing averages about a 50 percent discount versus if the content was ordered separately, making them appeal to value seekers as well as buyers who want to stand out from the crowd,” added Hayes. “The only deal sweeter would be a six-pack of deep-fried candy bars over in the Fair’s concession area.”

The 2018 Midnight Edition lineup also includes Altima, Maxima, Murano, Pathfinder, Rogue and Sentra.

The Armada Platinum and Platinum Reserve’s Intelligent Rear View Mirror (I-RVM)1 uses a high-resolution camera mounted on the rear of the vehicle to project a clear image onto an LCD monitor built into the standard rearview mirror. A switch located at the bottom of the mirror allows the driver to access either the traditional rearview mirror system or the new Intelligent Rear View Mirror. The technology is exclusive in the full-size non-luxury SUV segment2 and a first for any Nissan vehicle.

The 2017 State Fair of Texas runs Sept. 29 – Oct. 22 at Fair Park, Dallas.

More information on the complete line of Nissan Midnight Edition models is available at and on the trucks at

For more information on the complete line of Nissan sedans, sports cars, truck, crossovers and SUVs, please visit

About Nissan North America

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and, or visit the U.S. media sites and

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of almost 10 million vehicles.

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Chad Kirchner
the authorChad Kirchner
In addition to Chad Kirchner's work here, he's a freelance automotive journalist for outlets around the world.