LYNK & CO, the new car venture from the folks at Geely, debuted a concept vehicle for their new brand last year in Berlin. Now that concept re-appeared in Shanghai in production-ready guise. Here’s the LYNK & CO 01.
It’ll go on sale in Q4 of this year in China, and then make its way to the United States in 2019, along with Europe. Because it’s basically from the same people who make and build Volvos, we’re excited to see how this lineup turns out.
Also making news in Shanghai is that LYNK & CO will offer free connectivity and a lifetime warranty. That latter is extremely important, because an entirely new brand coming to market will undoubtedly make some people nervous about buying the brand, regardless of who owns the company. A lifetime warranty should get people in the door.
Check out the entire press release below, along with final photos of the production-spec LYNK & CO 01.
Free connectivity and lifetime warranty on every car:
The 03 Concept takes LYNK & CO one step closer to launch
Today, LYNK & CO took one step further in realizing its mission to revolutionise car buying and ownership by introducing the all-new 03 concept – a bold and sporty sedan – during the Shanghai International Auto Show. The new model was presented together with the new concept of free data traffic connectivity and lifetime product warranty for all LYNK & CO cars alongside the production ready version of the 01 model that will enter the market later this year.
Since LYNK & CO presented its first car concept car 01 together with a revolutionary business model based on an open API, personalized services, sharing possibilities and the first dedicated app store for cars in Berlin last year, no time has been wasted.
- Having launched LYNK & CO in Europe just five months ago, we are now ready to roll-out our unique brand of connected mobility with a number of new car models featuring the world’s first in-car share button. Our promise of a new dimension of vehicle connectivity and shareability, coupled with a revolutionary approach to buying and ownership, is further strengthened with both free connectivity and lifetime warranties as standard with the LYNK & CO package, says Alain Visser, Senior Vice President of LYNK & CO.
Free Connectivity and Lifetime Product Warranty for All Cars
Designed and engineered in Sweden, the Geely owned LYNK & CO brand will now be the first brand to provide their cars with free data taffic for connectivity and lifetime product warranty from launch to disrupt the industry status quo even more. Confirmed details of the Global Lifetime Connectivity promise and the Lifetime Product Warranty will be revealed as LYNK & CO vehicles go on sale later this year – starting in China, and followed by Europe and the U.S in 2019.
First Presentation of the LYNK & CO 03 Concept
The new model, revealed for the first time this week during the Shanghai International Auto Show, is the 03 Concept – a mid-size, sporty sedan. The 03 Concept offers a unique LYNK & CO twist on the classic sedan look – it maintains the convention of an upright C-pillar and a defined boot, but with a strongly angled D-pillar to create a smoother silhouette, resulting in a much sportier profile.
- We started with some clear defining ambitions: to look solid, have an imposing presence and to make a striking visual impression. The result is the 03 Concept – our first LYNK & CO sedan – which encapsulates muscular solid volumes, our unique brand elements and intricate, high-tech details resulting in a design that is bold and sporty, says Peter Horbury, Executive Vice President of Design, Geely Auto Group.
- To put it in everyday language, in the 03 Concept, we have set out to create a sedan that turns heads, he adds.
The 03 Concept has been in development for more than two years, and in keeping with the brand’s commitment to doing things differently, is the second model debuted, following the 01 shown in October.
The LYNK & CO 01 Will Hit the Market This Autumn
The LYNK & CO 01, that was presented as a concept car during the LYNK & CO brand launch in October, has now undergone a comprehensive programme of testing and development around the world, from the frozen plains of the Arctic Circle in Scandinavia to the unforgiving heat of the Turpan desert in China, to now be confirmed as ‘production ready’.
The 01 – a tech-laden SUV – was presented, shared and driven in connection to the Shanghai International Auto Show and will go on sale later this year – starting in China during Q4, followed by Europe and the U.S in 2019. At launch in China, the 01 will be powered by a family of engines shared with Volvo Cars; including 1.5T and 2.0T petrol options, and a plug-in hybrid electric vehicle (PHEV) derivative.
This model, as well as all the following LYNK & CO cars, is based around connectivity. Customers will find a range of connected technologies on offer in the vehicles, all aimed at making life easier. All models come with a large central touchscreen and telematics systems that are always connected to the internet and the car’s own cloud. The LYNK & CO brand will also provide its users with personalised services, an open API, unrivalled connectivity with vehicle sharing at its heart, e-commerce, and the first dedicated app store for cars.
The LYNK & CO Way Forward
Over the course of the next 12 to 24 months, a new range of premium, state-of-the-art cars at the most accessible of price points will be introduced, with the aim of challenging and redesigning the way in which automotive products are bought, owned and consumed across the world. The key aim of LYNK & CO is to enrich and simplify vehicle ownership through connectivity, e-commerce and by addressing the needs and preferences of a new global generation of customers.
LYNK & CO has abandoned the traditional concept of base models, entry points and endless options lists that create infinite build configurations and costs in manufacturing. Inspired by the fashion and technology business models, LYNK & CO has replaced trim levels and options lists with a simple selection of fully equipped, fixed priced collections themed to meet customer and seasonal preferences. LYNK & CO products is designed and engineered in Sweden for the global market, with the first models going on sale in China later this year, followed by Europe and the U.S. in 2019.
About LYNK & CO
LYNK & CO is the new global car brand addressing the needs and preferences of a global connected generation and challenging car industry conventions. Its products are designed and engineered in Sweden and will be sold globally, starting with the 01 in China in 2017 followed by Europe and U.S.
LYNK & CO is a brand from Geely Auto Group, a subsidiary of Zhejiang Geely Holding Group – the owner of Volvo Cars and London Taxi Company. Geely Auto Group is one of China’s largest car manufacturers.
Visit us at www.lynkco.com.