IRVINE, Calif. (2018) – Meguiar’s, known as the world’s leader in car care, today announced a continued and expanded partnership with Detroit Autorama, as the official sponsor of The Ridler Award. Since 1964, The Ridler Award has been presented annually to the entry that best exemplifies innovation and creativity in a vehicle that makes its public debut at the Detroit Autorama. Meguiar’s has been a proud sponsor of the Detroit Autorama event since 2005.
“The world’s best hot rods and customs shown at North America’s greatest hot rod show will now be honored by the world’s best car care products,” said Tony J. D’Amato, Manager of Experiential Marketing and Sponsorships at Meguiar’s. D’Amato continued, “We’re excited about expanding our involvement in the Detroit Autorama. It’s been a great relationship and we’re happy to see it grow.”
Meguiar’s prides itself on being a passion driven brand and The Ridler Award and its contenders closely align with those same values.
“Meguiar’s additional role at the Detroit Autorama says a lot about the company’s commitment to the custom car culture, and about the significance of The Ridler Award.” said Peter Toundas, President of Championship Auto Shows, Inc. “Sponsoring The Ridler showcases Meguiar’s support in a visible and long-lasting manner. CASI and the Michigan Hot Rod Association are grateful for Meguiar’s continued support of the Detroit Autorama.”
The Detroit Autorama, in its 66th year, is North America’s best-attended indoor hot rod and custom car show. Last year, more than 150,000 enthusiasts and fans walked the show floor that included more than 800 vehicles. The first Autorama was held in 1953 and featured just 40 cars.
The 2018 Detroit Autorama will be taking place March 2-4 in Detroit, Michigan. For more information on The Ridler Award sponsored by Meguiar’s and the Detroit Autorama visit www.autorama.com/attend/detroit/.