Porsche Missed the Point with the 911 R

Porsche 911 R

In a world of boring crossovers and everyday vehicles, Porsche stands as a shining beacon to enthusiasts. They build sports cars with manual transmissions for those of us who value those things. The 911 R was to be the epitome of that philosophy. Too bad they missed the point.

The car itself is spot on. It has a bespoke engine that revs to the stratosphere. It has a 6-speed manual transmission. It’s everything the enthusiast wants and nothing they don’t.

That’s not what they screwed up. They screwed up by making it a limited edition.

Porsche 911 R Exclusivity Has Pros and Cons

One of these cars, used, showed up online for sale. The buyer is asking $699,000 for it! That’s insane!

Of course, someone will buy it. That’s not disputable. But by making it a limited edition commanding insane pricing, Porsche has doomed it.

Yes, they sold every single one they made. Yes, it’ll go down in history as a great Porsche. But nobody is going to *drive* it.

Why would you? If the car can command such a high resale it’ll be a collector’s item. It’ll sit in climate-controlled garages and never see the open road.

Porsche built the ultimate driver’s car that’ll never be driven.

Other Porsches that are great to drive will continue to sell. People will drive them and enjoy them. But for the 911 R, it’s destined for a life of battery tenders and Stabil.

That’s too bad.

Chad Kirchner
the authorChad Kirchner
In addition to Chad Kirchner's work here, he's a freelance automotive journalist for outlets around the world.

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