Survey: Ford Mustang is America’s top dream car


Whether you’re from Chicago or Atlanta or Miami or somewhere in between, you’re more likely to name the Ford Mustang as your dream car than any other vehicle, according to a recent survey.

Paid for by Gold Eagle, the survey asked people who have owned a car during their lifetime a series of questions using the Amazon Mechanical Turk platform over the course of two weeks in late October and early November 2017. Here are the results.

In order, the top five dream cars named by respondents are the Ford Mustang, Tesla Model S, Jeep Wrangler, Chevrolet Corvette, and Chevrolet Camaro. Women were more likely to name the Camaro, Mustang, and Wrangler while men were more likely to say the Corvette and Model S are their dream cars.

Millennials were most likely to identify a Model S as their dream car while Gen Xers cited the Camaro and Baby Boomers named the Corvette.

The Mustang dominated responses in the Midwest and Southeast. The Model S reigned supreme in regions with heavy electric vehicle infrastructure including the Pacific, Southwest, and Northeast. Residents of Western mountain regions named the Range Rover as their dream vehicle, the one place where an imported vehicle is named in the survey results.

Respondents that self-identified as vehicle experts were more likely to choose the Mustang while admitted novices were more likely to choose Tesla Model S car.

Respondents were asked to define their dream car. Western mountain, Southwest, and Southeast survey takers used the word “luxurious” while the Midwest and Pacific said “efficient” most. The Northeast chose “sporty.”

In their dream car, men were most looking for four-wheel drive, an appropriate size, and safety features. Women listed a drop top, sunroof, and speed as their most desired features. The top dream cars checked most of the boxes on both these lists.

Can most people afford their dream car? The 2018 Jeep Wrangler, Ford Mustang, and Chevrolet Camaro all start below $26,000. The 2018 Chevrolet Corvette has a starting MSRP of $55,495 while the Model S is available from $68,000.

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Eileen Falkenberg-Hull
Eileen is the writer of the nationally syndicated column Automotive Minute in The Business Journals, which explores the automotive industry focusing on news, reviews, and interviews. She loves finding out about the business strategy, design, and drivability of vehicles. Eileen is a contributor to U.S. News & World Report Best Cars.