The Chevy Focus Group Evaluates the Lego Batmobile

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You all know the commercials. A bunch of “Real People, Not Actors” join a host of a focus group to talk about something relating to a Chevrolet automobile. It might be shoving a toolbox into the back of a truck, it might be letting a bear loose on the people, it might be a woman talking about the Cruze’s “business in the front, party in the back” mullet lifestyle.

Some are quite funny; some aren’t.

To help promote The Lego Batman Movie, Chevrolet helped Lego Batman get an all-new ride. The car itself is at the 2017 North American International Auto Show, but before it went there, Chevrolet had to focus group it for a commercial.

All of the characters, including the host of the commercial, are computer-generated Lego minifigs — just like in the movie. But just like in the commercials, the focus group is a bit harsh on poor Batman’s ride.

This commercial falls into the win category quite easily. It’s funny and cute and as long as they don’t air it a gajillion times on television it’ll stay that way.

What do you think? Let us know in the comments below!

Chad Kirchner
the authorChad Kirchner
In addition to Chad Kirchner's work here, he's a freelance automotive journalist for outlets around the world.

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