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Many people have been eulogizing the passing of Fiat Chrysler CEO Sergio Marchionne in a variety of ways. It’s hard to forget that he was running the show when Chrysler had one of the best Super Bowl commercials ever made.

It still gives us chills watching it.

Chad Kirchner
the authorChad Kirchner
In addition to Chad Kirchner's work here, he's a freelance automotive journalist for outlets around the world.