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“This is the Motor City. This is what we do.”

Many people have been eulogizing the passing of Fiat Chrysler CEO Sergio Marchionne in a variety of ways. It’s hard to forget that he was running the show when Chrysler had one of the best Super Bowl commercials ever made.

It still gives us chills watching it.

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Written by Chad Kirchner

Chad Kirchner is the Editor-in-Chief of Future Motoring, along with the main host and producer of the Future Motoring podcast. In addition to his work here, he's a freelance automotive journalist for outlets around the world.

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