Making news around the 2017 North American International Auto Show is Chevrolet’s life-sized Lego Batmobile. They even made a commercial around it with the focus group as minifigs. Because of course they would! Did you know, though, that you can buy the Lego Batmobile from the upcoming Lego Batman Movie?
While it should come as no surprise that Lego, around the the time of a new Lego movie, would offer building sets related to the movie, it’s the first time we can recall in recent history where an automaker jumped onboard the marketing of one of the movie releases.